Unified Commerce Platform Enables 10x Order Growth
The Challenge
A rapidly growing retailer operated across Shopify, Amazon, and a wholesale B2B portal, but each channel had its own inventory, order management, and customer data. Staff spent 20+ hours weekly reconciling systems manually. Overselling was causing customer complaints, and they couldn't scale operations without adding headcount.
Our Solution
We implemented a unified commerce hub using a modern integration platform. Real-time inventory sync across all channels prevents overselling. Orders flow automatically to their 3PL or in-house fulfillment based on product type. Customer data consolidates into a single CRM view, enabling personalized marketing. We built custom dashboards for real-time visibility across all channels.
The Outcome
The company scaled from 500 to 5,000 daily orders without adding operations staff. Inventory accuracy reached 99.8%, eliminating overselling complaints. Order processing time dropped from 4 hours to 15 minutes average. The unified customer view enabled marketing campaigns that increased repeat purchases 35%.
